Leveraging The Miss America pageant with world class skin care and cosmetics brand

Since January 2010, Steve Lieberman, now board member of Embresi Group, forged more than a sponsorship with The Miss America Pageant on behalf of Amway and their global brand Artistry.

This sponsorship allowed contestants to put their face forward with the product line of skincare and cosmetics.

The Artistry scholarship, sponsored by Amway, will additionally allow women to shine. For the next two years, the Artistry scholarship will continually empower America women to achieve their personal and professional goals.

All of this is sure to boost awareness and favorability of Artistry sky-high in the U.S.- and help build knowledge and confidence in this global brand.

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