Embresi Group, Aligns Amway with Swiss-singer, songwriter and actress for brand awareness campaign

Updated: Oct 12, 2021

Grand Rapids, Michigan – Embresi Group Board Member and Advisor Steve Lieberman brokered a headlining sponsorship deal with promoter AEG LIVE and Tina Turner, covering her 50th Anniversary Tour.





The queen of rock ‘n’ roll is known for belting out hits like “Simply The Best” and What’s Love Got To Do With It.” This is her first concert tour since 2000. Amway will also be re-introducing their name to the North American Market.


Amway really stepped up their creative marketing game. Creating a 45-foot Prevost coach bus decked out as a mobile spa, showcasing the prestigious beauty brand Artistry. Additionally, delivering a 55-foot semi-trailer showcasing the seed to shelf story behind their health brand Nutrilite. Fabrication was achieved by Grove City, Ohio company Creative Mobile Interiors and design concept by Dan Hubp.


The marketing tour was the start of multiyear long program led by Cody Lieberman, current Chief Operations Officer of Embresi Group.


The tour 50th Anniversary tour kicked off on October 1, 2009 in Kansas City at the Sprint Center. AEG Live Reported concert the tour was just shy of 830K total attendee’s and saw total gross revenue of $85 million dollars.


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